Thursday, 3 February 2011

London Rajar - Q4/2010

The latest Rajar results are now available and, as usual, here are charts showing how each of the main commercial stations have peformed on an hourly basis.

I've often issued the caveat about never taking a single Rajar book in isolation but look instead at overall long-term trends, and the past few quarters have provided a good example of this as stations rise and fall. In Q2/2010 Kiss performed well but slipped back again in Q3. Now it's made a comeback.  LBC lost its traditional dominance of overnight hours last time but, certainly during the week, it's back to business as usual. One swallow does not make a summer and neither does a poor Rajar book indicate a station may be on the rocks.

Meanwhile Magic 105.4 continues to be London's top commercial station, although BBC Radio 4 is still London's top station. 

Adam Bowie has made some informed comments about the London market in Q4; especially how almost every major station has experienced a significant decrease in hours.  There's also some equally well-informed commentary from Matt Deegan and James Cridland

 
 

Over the next week or so I'll be taking a closer look at how some other markets and stations have done.

For comparison - Q3/2010 and Q4/2009

Note: Figures used for Absolute are 'Total Absolute Radio (London)

2 comments:

  1. I never have fully understood the small movements of listenership for a station like LBC. I sometimes think it has to do with the weather and time of year.

    And am I reading things correctly that Petrie Hosken's show is not doing very well after it's move to the daytime?

    Bill
    Richmond, Virginia, USA

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  2. Bill - radio listening does tend to have a seasonal ebb and flow. Weather and events such as last year's General Election can also affect the overall figures. In a dynamic radio market, such as London, stations constantly rise and fall, which is why I warn against taking a single quarter in isolation.

    Likewise I think it's too early to judge Petrie Hosken's performance in her new slot. She took over right at the start of this survey, replacing a presenter who had a very different style to her own. A change to a major weekday daytime slot can take a while to settle down.

    Of course it's also complicated because most of the London stations all dropped this in this quarter's figures, so it's hard to tell whether any drop in that slot is because of that overall drop or the new presenter.

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