Beatles For Sale

Following today's announcement that The Beatles' back catalogue is now available on iTunes, Absolute Classic Rock has flipped to an all-Beatles format "for at least the next 24 hours" - and is offering the chance to win 13 studio albums as a download.

I'm a big Beatles fan - I Want To Hold Your Hand was the first record I ever bought - so it's been great to hear them all the time on the radio.

One of radio's great strengths is its immediacy and the way Absolute have been able to move quickly to get this on-air - and managed to gain some talkability for one of their 'brand extensions' at the same time - is a good example of this.