I usually tuck my usual 'health warning' away towards the end of the blog but this time round it's taking centre stage. So...
Never take a single quarter's figures in isolation - Rajar is about longer-term trends than a single snapshot, which is why a year-on-year comparison is always better than quarter-on-quarter.
Likewise I've also said that London is a volatile market with stations chopping and changes places like a game of 'musical chairs' - as this proves:
(Click on images to enlarge)
Last time I said that one of the biggest casualties was Heart, but they have bounced back this time with a whopping 6.3% share and regained many of the listeners they had "lost" last quarter. What's that I was saying about single quarters?
The undoubted 'star' this time round is Kiss - which has now beaten Capital in reach and share (and total hours). So congratulations to Andy Roberts and the team. In his always-insightful blog, Matt Deegan suggests that Capital has become a bit dull against some serious competition which probably explains why they've lost 287,000 listeners year-on-year.
A good performance too for LBC with a record 1,091,000 weekly listeners. Nationally it's gained listeners but not by a great deal. I'm not sure whether there's much (or any) promotion and marketing outside the M25 but you do hear more non-London callers - and the recent addition of Freeview to its broadcast platforms should help.
Smooth has added 316,000 year-on-year but that's comparing it with the 'old' Smooth. Since the last quarter the increase is 18,000 - and the overall audience of 760,000 is still below where it was in the first set of figures since last year's re-launch/re-brand.
Anyway, time to let the figures do the talking...
Note: Figures used in all charts for Absolute are those for 'Absolute Radio (London).
Q4/2014 Survey period - 15th September - 14th December 2014. Source: Rajar/Ipsos Mori/RSMB.
You will also find some good Rajar-related blogging from Matt Deegan and Adam Bowie, plus an interesting Northern Ireland perspective from John Rosborough.